December '25 Release: The New Geo Tool

We are thrilled to announce a complete redesign of our Geolocation audience builder. We’ve rebuilt the entire experience from the ground up to be faster, more intuitive, and more powerful than ever. This update transforms how you build location-based audiences, dramatically reducing manual work and unlocking new targeting strategies.

Say goodbye to tedious manual searches and hunting for specific street addresses. Our new, Google-powered search bar is the star of the show, allowing you to find Points of Interest (POIs) using simple, natural language.

Simply type what you're looking for, and let Loop do the work.

A list of relevant locations will instantly appear. You can add them individually or use "Select All" to populate your map in a single click, saving you valuable time and effort.

We've streamlined the bulk upload process based on your feedback. Forget the hassle of converting addresses to latitude and longitude coordinates.

You can now upload a simple CSV file with a single "address" column, and our tool will automatically parse and map the locations for you. For those who need hyper-precision, the classic latitude/longitude upload is still supported.

No more switching between different views or tools. The new interface brings all our geolocation features into one clean, interactive map. You can seamlessly:

All your chosen points from every method will appear on the same map, giving you a holistic view of your audience before you finalize it.

Take the guesswork out of planning your geo-campaigns. As you add locations and set your timeframe rules, Loop now provides a real-time estimate of your audience volume directly in the builder.