The /getuid
endpoint allows you to retrieve the Retargetly user ID (_rlid
) by redirecting the user to a URL of your choice, with the ID inserted as a query parameter. This is used when your platform wants to store the ID mapping instead of Retargetly.
When to Use This
Use this API if you will host the matching table, and you want to store Retargetly’s _rlid
in your own systems.
No Retargetly tag is required beforehand, but you must provide a redirect
URL that accepts the ID.
Endpoint
Region | Endpoint |
America |
|
Europe |
|
Query Parameters
Name | Description | Type | Required |
| Partner ID. Provided by Retargetly. | Integer | ✅ Yes |
| The URL where the user will be redirected. Must contain | String | ✅ Yes |
✅ The redirect
URL must be URL-encoded and include the %rlid%
macro.
Example Request
https://api-eu.retargetly.com/getuid?p=123456&redirect=https%3A%2F%2Fdata.partner.com%2Fsync%3FuserId%3D%25rlid%25
After retrieving the ID and inputting it in the redirect URL, in this example case Retargetly would redirect the user to:
https://data.partner.com/sync?userId=abc123
Where abc123
is the Retargetly ID (_rlid
) for that user.
Response
The endpoint returns a transparent 1x1 PNG.
Implementation Notes
You must obtain a
p
(Partner ID) from your Retargetly contact.Always include
%rlid%
in the redirect URL, or the ID won’t be inserted.Use the correct regional endpoint to meet privacy compliance.
Region Mapping
America: Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Paraguay, El Salvador, USA, Uruguay, Venezuela.
Europe: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Romania, Spain, Sweden, Switzerland, United Kingdom, Albania, Andorra, Armenia, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia, Georgia, Greece, Iceland, Kosovo, Latvia, Liechtenstein, Lithuania, Malta, Moldova, Monaco, Montenegro, North Macedonia, Portugal, Russia, San Marino, Serbia, Slovakia, Slovenia, Ukraine.
🔁 Related
👉 If you want Retargetly to store the match instead, learn here how to use /sync
to send your platform's ID and match it with ours within our graph.