URL redirects allow you to track user interactions by appending tracking parameters to links. This method is useful for tracking campaign performance when JavaScript tags or image pixels cannot be used.
Why Use URL Redirects?
Measure campaign performance based on actual user interactions.
Build audience segments from users who click on tracked links.
Retarget users across different advertising platforms.
Optimize ad spend by tracking referral sources.
How URL Redirects Work
Loop generates a unique tracking URL that redirects users to the final destination while capturing key campaign data. This ensures seamless tracking without affecting the user experience.
How to Generate URL Redirects in Loop
Go to Sources in the Loop platform.
Click Create New.
Select Advertising (URL Redirect).
Enter the final destination URL (where users should land after clicking the redirect link).
Choose the platform where the redirect will be used. The snippet will vary depending on the platform and will include necessary variables (e.g., campaign ID, creative ID).
Loop will generate the tracking URL.
Copy the redirect URL and use it in your campaign materials (ads, emails, social media, etc.).
Supported Platforms
Loop supports URL redirects for the following advertising platforms:
Smart Adserver
E-Planning
Google DV360
Pubmatic
AppNexus
Google Campaign Manager 360 (formerly DoubleClick CM)
Sizmek
Google Ads
Google DV360 for YouTube
Meta
Generic "Others" option for unsupported platforms
Using URL Redirects in Campaigns
To track user interactions, replace place the snippet generated by Loop in your DSP or campaign management platform.
Example:
https://api.retargetly.com/track?t=ABCDEF123&r_campaign=${CAMPAIGN_ID}&r_creative=${CREATIVE_ID}&r_site=${UNIVERSAL_SITE_ID}&r_order=${INSERTION_ORDER_ID}Best Practices for URL Redirect Tracking
✅ Ensure redirect links are used in ads, emails, or landing pages.
✅ Use secure HTTPS URLs to prevent tracking failures.
✅ Verify correct campaign and event parameters in the redirect URL.
✅ Test redirection flow before launching campaigns.