We've made significant improvements to how you understand and monitor your audience segments in Loop, providing clearer insights into their lifecycle and simplifying access to key performance metrics.
What’s New?
Crystal-Clear Segment Statuses
We heard your feedback! We know that understanding the exact status of a segment and interpreting the loading bar could sometimes be a challenge. We've taken that feedback and acted quickly to update our segment status definitions, giving you a more precise understanding of where your audiences are in their lifecycle – from creation to activation and beyond. This update is designed to help you quickly assess segment health and take informed actions.
Comprehensive Definitions: Each status now includes a detailed explanation of what it means (e.g., "In progress," "Delayed," "Ready to share," "Delivering data," "Inactive," and error states).
Actionable Guidance: For each status, you'll find clear next steps, such as how to reactivate an inactive segment or who to contact for assistance with errors.
Transparent Delays: Specific criteria for "Inactive" segments (90 days without activation, 180 days without impressions) and clarity on "Delayed" segments (tied to client-specific SLAs).
This enhancement ensures that media planners, account managers, and marketing analysts can confidently manage their audiences, quickly identify readiness for activation, and understand potential issues.
Learn more about segment statuses: Segment Status Documentation - Placeholder
Revamped Segment Details View
We've streamlined the Segment Details tab to bring the most relevant metrics directly to you. This update means less navigation and quicker insights into your audience's performance.
Consolidated Metrics: Key performance metrics are now prominently displayed within the main 'Details' tab, removing the need to switch to a separate 'Metrics' tab.
Efficiency Boost: Access crucial data points faster, allowing you to make quicker decisions about your segment's health and potential for campaign activation.
