We've significantly upgraded the first-party data segmentation flow in Loop v5.7, making it easier and more intuitive than ever to build powerful audiences.
What’s new?
Simpler First-Party Data Segmentation Flow
This revamp addresses key user frustrations and introduces a smoother, more reliable experience:
Simplified Rule Usage: Each rule is now self-explanatory, eliminating confusion, especially for sorting and filtering.
Clearer Interface: We've removed unnecessary fields and streamlined the UI for a cleaner workspace.
Actionable Error Messages: No more dead ends! The redesigned UI provides clear, real-time feedback, guiding you to complete your audience definitions accurately.
This update ensures that Retailer/First-Party Data Clients and Audience Planners can build precise first-party segments with greater confidence and efficiency.
A quick demo of the new flow for rule-creation in the standard segment
Clearer Licensing Error Messages
When licensing an audience to external platforms, you’ll now see clear, descriptive error messages if something goes wrong.
The issue is shown both in the segment details and at the specific seat (platform destination) where the problem occurred.
Messages explain what happened (e.g., “Audience limit reached,” “Account permissions issue”).
Each message suggests actionable next steps, like reviewing platform terms or cleaning up audiences.
Available in English, Spanish, and Portuguese to support all users.
These improvements help you quickly understand and resolve most licensing issues without needing to contact support.
Learn more about licensing errors here: Licensing Errors Troubleshooting