Why Capture Campaign Data?
Tracking impressions, clicks, and conversions from your campaigns allows you to:
Build audience segments based on real campaign engagement.
Retarget users who interacted with your ads.
Optimize ad performance by analyzing user behavior.
Activate first-party data across different ad platforms.
Methods to Capture Campaign Data
Loop supports three methods to capture first-party data (1PD) from campaigns. The best approach depends on the platform where your ads are running:
Method | When to Use It | Implementation |
JavaScript Tag | When the platform allows executing JS (e.g., owned websites, some DSPs) | Requires placing a Loop Tag on the ad destination |
Image Pixel | When JS execution is restricted (e.g., email, some ad platforms) | Uses a tracking pixel embedded in the ad |
URL Redirect | When tracking needs to occur via URL parameters | Uses redirect links to capture user interactions |
How to Choose the Right Method
If your platform allows JavaScript execution, use the JavaScript Tag for the most complete data capture.
If the platform restricts JavaScript, use an Image Pixel.
If tracking must occur via URL parameters, use a URL Redirect.