⚠️ Bear in mind:
Before you can build a Data-In segment, your workspace must have Data-In integration enabled. Only an admin can request it. For instructions, see Data-In Integration for Large-Scale Imports.
Data-In integration is ideal when you need to upload large volumes of user data—files that exceed manual upload limits or surpass 1GB. By creating a dedicated Data-In segment, you can funnel these massive files into Loop and populate an audience within 24 hours.
Steps to Build a Data-In Segment
Request or Confirm Data-In Integration
An admin must enable the feature and set up API credentials as described in the article linked above.
Create Your Data-In Segment
Go to Segments and select Create Segment.
Choose Segment from Data-In Integration.
Specify any “segkeys” (unique identifiers or labels you need) and add a name and description.
Click Create. A numeric ID will be assigned to this new segment.
Upload Your Data File
After the segment is created, prepare and upload your data file via the Data-In integration endpoint.
Each row in your file must reference the segment’s numeric ID in the segments column (or remove_segments if applicable).
Follow the file format and guidelines in the Data-In Integration documentation to ensure correct ingestion.
Wait for Population
Processing can take up to 24 hours.
Once complete, the segment will include all the device IDs or user identifiers from your uploaded file.
With the Data-In segment ready and populated, you can incorporate these new users into your targeting and marketing strategies—no matter how large your data sets may be.