Create and Manage Segments
Learn how to use first and third-party data to build segments for your campaigns.
Overview: How Segmentation WorksLearn how to create and manage segments in Loop using first-party, third-party, and enriched data for targeted audience activation.
Building Segments from First-Party Data
Learn how to dissect your data for maximum efficiency in your campaigns.
Build Rule-Based Segments from Your First-Party DataLearn how to leverage your first-party data to build segments based on user attributes or events.
Import a Panel for TargetingLearn how to import panel data from supported providers to create audience segments for activation and expansion
Enriched Segments
Learn how to build enriched segments to maximize your campaigns' reach.
What are Enriched Segments?Enrich your first‑party data with lookalike, cross‑device, or mix & match to find better audiences.
Create a Lookalike Segment from a SeedReach more users like your top customers by creating lookalike segments from your seed audience.
Create a Cross-Device SegmentReach the same users on all their devices by transforming any segment into a cross device segment.
Build Mix and Match SegmentsCombine your first‑party segments with third‑party data for broader or more precise targeting.
Audience Planning with Loop's Third-Party Data
Learn how to leverage Loop's rich data for highly optimized campaigns.
Audience Planning with Loop's Third-Party DataBuild an Audience Plan with Loop’s and Its Data Partners’ Taxonomies
Build an Audience Plan Using Keyword InterestsLearn how to use Loop’s keyword targeting to reach users who have recently shown interest in specific topics.
Build an Audience Plan Using Geographic LocationPinpoint the right audience using geolocation, drawing radii on a map to capture users who visited a spot within your timeframe.
Save an Audience Plan For Future ActivationStore your custom third‑party audience definitions for later analysis or activation in Loop.
Advanced Segments
Learn how to utilize our advanced integrations to build segments for activation.
Build a Segment from Data-In FilesIngest large data files into Loop through Data-In integration and convert them into actionable segments.