Create and Manage Segments
Learn how to use first and third-party data to build segments for your campaigns.
By Juan1 author12 articles
Building Segments from First-Party Data
Learn how to dissect your data for maximum efficiency in your campaigns.
Enriched Segments
Learn how to build enriched segments to maximize your campaigns' reach.
- What are Enriched Segments?Enrich your first‑party data with lookalike, cross‑device, or mix & match to find better audiences.
- Create a Lookalike Segment from a SeedReach more users like your top customers by creating lookalike segments from your seed audience.
- Create a Cross-Device SegmentReach the same users on all their devices by transforming any segment into a cross device segment.
- Build Mix and Match SegmentsCombine your first‑party segments with third‑party data for broader or more precise targeting.
Audience Planning with Loop's Third-Party Data
Learn how to leverage Loop's rich data for highly optimized campaigns.
- Audience Planning with Loop's Third-Party DataBuild an Audience Plan with Loop’s and Its Data Partners’ Taxonomies
- Build an Audience Plan Using Keyword InterestsLearn how to use Loop’s keyword targeting to reach users who have recently shown interest in specific topics.
- Save an Audience Plan For Future ActivationStore your custom third‑party audience definitions for later analysis or activation in Loop.
- How to Create Geolocation AudiencesLearn how to create geolocation audiences using our new tool.
Advanced Segments
Learn how to utilize our advanced integrations to build segments for activation.