When a user visits your website, you can gather details like device IDs, IP addresses, screen sizes, browser types, and time spent on each page. Although this information helps you track visitor metrics, it doesn’t reveal the individual’s true interests, age range, hobbies, or purchase intent.
Why Basic Website Data Falls Short
A typical site log might show that a “unique device” spent five minutes reading your latest product page, but it won’t tell you if that visitor is a soccer fan, a frequent traveler, or a parent of two. It also won’t reveal if the same user visited from a smartphone today and a tablet tomorrow. Without connecting these dots, you miss opportunities for more tailored messaging and deeper audience understanding.
How Loop Adds Value
Loop taps into Epsilon’s robust data ecosystem, along with allied third-party suppliers, to enhance your first-party data. This means your basic metrics (device IDs, IPs, user agents, and so on) transform into real-world insights about the people behind the screens. You can learn:
Demographic Information: Age group, gender, or household composition.
Hobbies and Interests: Sports enthusiasts, music lovers, or DIY fans.
Purchase Intent: Recent browsing signals for electronics, automotive, travel, and more.
With enriched data, you can build precise audience segments that speak directly to what your customers care about, creating stronger marketing strategies and campaigns.
Leveraging COREid® for Identity Resolution
When you include PII (like hashed emails or phone numbers) in your data collection, Loop can use Epsilon’s powerful identity graph—COREid®—to unify multiple devices under a single user profile. This ensures your messaging stays consistent even when the same person switches from a laptop at work to a smartphone at home. By consolidating device signals and user attributes into one identity, you can craft more relevant ads, better frequency caps, and clearer attribution models.
Key Takeaways
Go Beyond Device-Level Data: Basic metrics like IPs, screen sizes, and session time don’t provide the full story on who your users are.
Enrich with Meaningful Insights: Loop integrates with Epsilon’s data partnerships to deliver demographics, interests, and intent signals.
Consolidate Devices with CoreID: By matching hashed PII to multiple devices, Loop helps you reach real people, not just fragmented device profiles.
Enhancing your first-party data through Loop brings you closer to your audience’s true identities, preferences, and behaviors—turning anonymous clicks and visits into powerful marketing insights.