Audience Planning with Loop's Third-Party Data

Build an Audience Plan with Loop’s and Its Data Partners’ Taxonomies
This guide shows how to build an audience plan using Loop’s existing taxonomies. If you’d rather plan your audience with keyword interests or geolocation, see:

When to Use Third-Party Data vs. First-Party Data

If you already have a robust set of customer data—purchases, sign-ups, or CRM lists—you may choose first-party segmentation first. However, if you have minimal data or want to reach entirely new audiences, Loop’s trusted data partners can fill in the gaps.

First-Party Data
- Most accurate for current customers or site visitors.
- Limited to your own user base.
Third-Party Data
- Perfect for prospecting and expanding reach.
- Taps into reliable external sources to identify new or niche segments.

If you don’t have enough first-party data or want to broaden your audience, Loop’s third-party data is your best friend.

Steps to Build an Audience Plan

Access the Planner
- Go to Planner in your Loop dashboard.
- Select the country for your target audience.
Browse Taxonomies
- Navigate or search through the categories (e.g., “Sports Enthusiasts,” “Luxury Consumers”).
- Choose from Loop’s broad library or a single provider’s taxonomy.
- Combine operators (AND, OR) to refine or expand reach.
  - Keep in mind that an AND intersection reduces overall audience size.

Select your country and browse the available taxonomy from Loop and vetted data partners.

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View Insights
- Click View Insights for audience size estimates, gender distribution, device types (MAIDs vs. cookies), key interests, and purchase intent.
- Confirm that your planned audience aligns with your campaign goals.

Navigate the available insights to understand your target audience

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Create Your Plan
- When satisfied, click Create Planning.
- Name the plan and optionally place it in a folder.
Activate or Save for Later
- Use this plan whenever you need to run a campaign.
- Activate your audience immediately in your preferred DSP, ad network, or social platform.
- Optional: Convert this audience into a Smart Deal with premium data providers (see our Smart Deals article for more details).

Conclusion

By following these steps—whether you’re dealing with a broad audience or a very niche one—you can leverage Loop’s robust third-party data to meet your campaign objectives, even if you lack extensive first-party data.

Key Concepts: Data Sources, Segmentation, and Activation in Loop

Navigating the Loop UI

Overview: How Segmentation Works

Build an Audience Plan Using Keyword Interests

Save an Audience Plan For Future Activation