Activating your data in Loop is a simple process that can be done at multiple points in your workflow. Once a segment is ready, you can push it to your connected advertising platforms (DSPs, ad networks, or social platforms) for immediate use in campaigns.
Steps to Activate Your Data
1. Activate Immediately After Creating a Segment
After building a segment, Loop prompts you with an activation option. Simply select the seat(s) where you want to push the data and click Activate.
2. Activate from the Segments View
If you decide to activate an existing segment later, follow these steps:
Go to the Segments section.
Find the segment you want to activate.
Click the "..." button next to it and select Share to External Platform.
Choose the seat(s) and click Activate.
3. Activate from a Saved Audience Planning
If you’ve built an audience plan but haven’t activated it yet, you can:
Open the Audience Planning section.
Click the Share button on the saved audience.
Select the seat(s) and activate the plan.
Processing Time
Once activated, data may take 24-48 hours to fully sync with the destination platform. Be sure to plan ahead when launching time-sensitive campaigns.
By following these steps, you can seamlessly push your audiences to your preferred ad platforms and ensure they’re ready for targeting.