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Build an Audience Plan Using Geographic Location

Pinpoint the right audience using geolocation, drawing radii on a map to capture users who visited a spot within your timeframe.

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Written by Juan Sebastian Franco
Updated over a month ago

If you want to build audiences using other methods, see:

Purpose

Target users based on the locations they’ve physically visited within a chosen timeframe. Loop’s geolocation features let you create audience segments with precise or broad geographic criteria.

When to Use Geolocation

Imagine you’re promoting an event at multiple stadiums in one city. You’d like to reach individuals who’ve been near any of those stadiums within the past 30 days. By setting multiple geofences (radii on a map), you can include anyone who traveled through at least one of those locations. This approach helps you create hyper‑local campaigns to drive event attendance, store visits, or any other location‑based action.

Steps to Build a Geo‑Based Audience Plan

  1. Select Geographics

    • In the Loop Planner, choose Geographics.

    • A map view will open, allowing you to place geofences.

  2. Browse the Map

    • Locate your area of interest.

    • Zoom or pan as needed to find the exact spot(s).

  3. Create Radii

    • Click on a spot on the map to draw a radius.

    • Choose a distance between 500 meters and 10 km.

    • Add more circles if you want to include multiple locations in the same audience.

  4. Set Audience Parameters

    • Name Your Audience: Give it a descriptive name (e.g., “Stadium Visitors – Last 30 Days”).

    • Select the Country: Confirm or choose the relevant country for your campaign.

    • Select the Time Range: Between last 30 days and last 12 months.

      • This determines when users must have visited the targeted area(s).

  5. Create Audience

    • Once you’re satisfied with your radii and time range, click Create Audience.

    • Save it for future use or activate it immediately in your DSP, ad network, or social platform.

Example: Stadium Visits in the Past 30 Days

Let’s say you want to advertise upcoming games to sports fans who visited any major stadium in your city. You:

  1. Drop geofences on each stadium.

  2. Set the radius to 1 km for each.

  3. Choose a 30‑day time range to capture people who recently attended matches or events.

  4. Name and save your audience.

  5. Activate it in your preferred ad network to drive ticket sales or merchandise promotions.

Use Loop's advanced features to target selected the right audience

geo location.mp4 [video-to-gif output image]

Uploading a List of Geo Points (Bulk Import)

In addition to manually drawing geofences, you can quickly import a list of specific geographic points to define your audience. This is ideal for campaigns requiring a large number of precise locations, such as all retail stores of a specific chain or a network of event venues.

When to Use Bulk Geo Point Upload

This feature is useful when you have a pre-existing list of latitude/longitude coordinates and associated radii. Instead of individually placing each geofence on the map, you can upload a file containing all your target locations, significantly streamlining the audience creation process.

Steps to Upload Geo Points

  1. From the main navigation, select Bulk.

  2. Click on Import File.

  3. Upload Your File: Select and upload your prepared CSV file containing the geo points.

  4. Verify Points: After uploading, the system will display the points on the map. Review them to ensure they are correctly placed.

  5. Adjust as Needed: In the right-hand pane, you can remove individual points if any were incorrectly imported or are no longer desired.

  6. Continue Audience Creation: Once you’ve confirmed the points, the process is the same as building any other geo-based audience. Proceed with setting audience parameters (name, country, time range) and then create or activate your audience.

File Formatting Requirements

The correct formatting of your upload file is critical for successful import:

  • File Type: The file must be a Comma Separated Values (CSV) file.

  • Columns: The CSV must have exactly three columns, in this specific order:

    1. latitude

    2. longitude

    3. radius

  • Coordinates Format:

    • Coordinates (latitude and longitude) must be provided in decimal notation. Do not use degrees, minutes, seconds, or cardinal directions (N/S/W/E).

    • Decimal Separator: The decimal separator must be a period (.). This is a common point of error, especially when building CSV files using spreadsheet software like Excel, which might default to a comma (,) as the decimal separator in some regional settings. A comma will be interpreted as a column separator, leading to incorrect data parsing.

  • Radius Unit: The radius should be in meters.

Example of a properly formatted list for bulk upload:

Attachment icon
Random_Points_in_Bogot_.csv
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