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Build an Audience Plan Using Geographic Location

Pinpoint the right audience using geolocation, drawing radii on a map to capture users who visited a spot within your timeframe.

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Written by Juan Sebastian Franco
Updated over 3 months ago

If you want to build audiences using other methods, see:

Purpose

Target users based on the locations they’ve physically visited within a chosen timeframe. Loop’s geolocation features let you create audience segments with precise or broad geographic criteria.

When to Use Geolocation

Imagine you’re promoting an event at multiple stadiums in one city. You’d like to reach individuals who’ve been near any of those stadiums within the past 30 days. By setting multiple geofences (radii on a map), you can include anyone who traveled through at least one of those locations. This approach helps you create hyper‑local campaigns to drive event attendance, store visits, or any other location‑based action.

Steps to Build a Geo‑Based Audience Plan

  1. Select Geographics

    • In the Loop Planner, choose Geographics.

    • A map view will open, allowing you to place geofences.

  2. Browse the Map

    • Locate your area of interest.

    • Zoom or pan as needed to find the exact spot(s).

  3. Create Radii

    • Click on a spot on the map to draw a radius.

    • Choose a distance between 500 meters and 10 km.

    • Add more circles if you want to include multiple locations in the same audience.

  4. Set Audience Parameters

    • Name Your Audience: Give it a descriptive name (e.g., “Stadium Visitors – Last 30 Days”).

    • Select the Country: Confirm or choose the relevant country for your campaign.

    • Select the Time Range: Between last 30 days and last 12 months.

      • This determines when users must have visited the targeted area(s).

  5. Create Audience

    • Once you’re satisfied with your radii and time range, click Create Audience.

    • Save it for future use or activate it immediately in your DSP, ad network, or social platform.

Example: Stadium Visits in the Past 30 Days

Let’s say you want to advertise upcoming games to sports fans who visited any major stadium in your city. You:

  1. Drop geofences on each stadium.

  2. Set the radius to 1 km for each.

  3. Choose a 30‑day time range to capture people who recently attended matches or events.

  4. Name and save your audience.

  5. Activate it in your preferred ad network to drive ticket sales or merchandise promotions.

Use Loop's advanced features to target selected the right audience

geo location.mp4 [video-to-gif output image]

With Loop’s geolocation planning, you can deliver location‑based messaging at just the right place and time.

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