Use Loop’s keyword targeting to reach users who have recently shown interest in topics or phrases. If you want to plan with taxonomies or geolocation instead, see:
What is a Keyword Audience?
A keyword audience is an audience built with people who have visited websites related to the specific keywords you input. When a user browses a web page, our engine identifies the core topics of that page. For example, a news article about a soccer match for the Argentinian national team might contain keywords such as messi, soccer, world cup, argentina, and news. By targeting these keywords, you can reach people actively searching, reading, or discussing topics that matter to your campaign.
Steps to Build a Keyword-Based Audience
Set Audience Name
Start by giving your audience plan a clear and identifiable name.Select Target Country
Choose the country or region relevant to your campaign.Open the Keyword Modal
Once you have selected a name and country, click Add Keywords. A modal will pop up to let you configure your terms.Enter Keywords
You can input keywords in two ways:Type them manually: Press the Enter key after each word or phrase to separate them.
Paste a list: Copy a list of keywords directly from an Excel sheet or document. The platform automatically recognizes terms separated by commas or tabs.
Use the AI Keyword Recommender (Optional)
Once you type at least one keyword, our AI recommender becomes available. If you want to get ideas or increase your audience volume with related topics, simply click Generate suggestions.Define the Time Frame (Last Time Observed)
Pick a recent period (e.g., last month, last 14 days, last 7 days) to target users who engaged with these keywords during that specific window.Select Interest Level (Optional)
Choose an interest level to narrow down your audience based on how frequently they engage with your topics. (See the "Understanding Interest Levels" section below for details).Create
Click Create to finalize and build your audience.
(Note: If you apply an Interest Level, the real-time audience estimator will be disabled. You will be able to see your final audience volume in the platform a few hours after creation).
Understanding Interest Levels
To ensure you are reaching the right users, you can filter your audience using an "at least this much" interest threshold. We categorize users by calculating how often they visit pages containing your keywords compared to the rest of the population.
Keep in mind: The higher the interest level you require, the smaller your total audience volume will be.
Low (Broadest Reach): This applies an "at least low interest" filter, meaning it includes all users who have engaged with your keywords (Low, Mid, and High users combined). In most cases, this includes anyone who has visited related sites 1 or more times in the last month. This option gives you the highest audience volume.
Mid (Regular Interest): This applies an "at least mid interest" filter. It excludes casual readers and includes users who visit related sites 3 or more times in the last month (including both Mid and High users).
High (Most Exclusive): This includes only the most dedicated users who fall in the top tier of engagement. In most cases, these are users who have visited related sites 7 times or more in the last month. Because it is so highly targeted, this level yields the smallest audience volume.
Activating or Saving Your Plan
After finalizing your keyword-based audience, you have two choices:
Save for Future Use
Revisit it when you’re ready to run a campaign.
Activate Now
Push the audience to your DSP or ad network and launch your campaign right away.
With Loop’s keyword capabilities, you can tap into real-time user interests and behaviors, ensuring your message reaches the people already thinking or talking about your product.