Use Loop’s keyword targeting to reach users who have recently shown interest in topics or phrases. If you want to plan with taxonomies or geolocation instead, see:
This feature lets you find audiences based on the words or phrases they’ve engaged with, allowing you to reach people actively searching or discussing topics that matter to your campaign.
Steps to Build a Keyword-Based Audience Plan
Go to the Keywords Section
Open Planner in Loop.
Select Keywords to enter the keyword targeting area.
Select Target Country
Choose the country or region relevant to your campaign.
Define the Time Frame
Pick a recent period (e.g., 14 days) to target users who expressed interest during that window.
Enter Keywords
Type your keywords into the search bar.
For multi-word phrases, use the pipe character.
Example: “car|dealer” if you want to match “car dealer” references.
Review Estimated Reach
Check the platform’s audience size estimate.
Adjust your keywords if the reach is too broad or too small.
Name and Save
Give your plan a clear name.
Save it for later use, or activate immediately in your preferred DSP, ad network, or social platform.
Activating or Saving Your Plan
After finalizing your keyword-based audience, you have two choices:
Save for Future Use
Revisit it when you’re ready to run a campaign.
Activate Now
Push the audience to your DSP or ad network and launch your campaign right away.
With Loop’s keyword capabilities, you can tap into real-time user interests and behaviors, ensuring your message reaches the people already thinking or talking about your product.