Use the Overview page in Loop’s DMP to see quick, high‑level insights about your account. You can view total sources, segments, and devices at a glance, then export data in CSV or PDF format for deeper analysis.
Charts and Their Meanings
The Overview page provides key visual insights into your workspace’s data sources, segments, and audience composition. These charts help you quickly analyze trends, track data volumes, and understand how your segments are structured. Below is a breakdown of each chart and what it represents:
Chart Name | Description |
Sources Created by Type | See the breakdown of all data sources in your workspace, categorized by type (e.g., web, mobile, CRM). This chart helps you understand which types of sources your team uses most. |
Segments Created by Type | View the overall composition of segments in your workspace. This chart reveals how segments are distributed (e.g., first-party vs. third-party), letting you spot trends in segmentation strategies. |
Volume of Sources by Type | Compare the number of devices collected by each data source type. Use this to gauge where most of your audience data is coming from. |
Volume of Segments by Type | Analyze how many devices each segment type contains. This helps you see which segment types are capturing the largest audience volumes. |
Top 10 Segments | Rank your most populated segments over the last 30 days. This list changes as segments grow or shrink, showing you which audiences are currently the largest. |
People & Devices | Compare the total number of people (unique identities) to total devices in your workspace. This graph gives you a quick snapshot of how many individual users and devices your account manages overall. |
Whether you want a high‑level overview or detailed figures, the Overview page helps you track data sources, segment composition, and device volumes so you can make informed decisions about audience strategies.