Loop is designed for seamless navigation with a left-side navbar organizing all key sections. This guide provides an overview of the main areas and their functions, helping you efficiently move through the platform.
Accessing Loop
To log in, go to loop.retargetly.com and authenticate with your credentials. After logging in, you will land on the Overview page.
Understanding the Layout
Loop's interface consists of:
Left Navigation Bar – The primary way to access different sections of Loop.
Top Bar – Includes workspace selection, account settings, and notifications.
Main Content Area – Displays relevant content based on the selected section.
Left Navigation Bar: Key Sections
General
Overview – Provides a summary of connected first-party data sources and key insights.
Segments – The core of the platform, where users:
Build new audience segments.
View and manage previously created segments.
Send segments to external platforms for activation.
Use first-party data (1PD) rules or enrich segments with third-party data.
Seats – Where users connect destination platforms (DSPs, ad networks, etc.).
Important: A seat must be connected before activating data.
Click here to learn about Seats in Loop.
First-Party Data
Sources – Where users connect data sources, including Loop Tag, Mobile API, and file uploads.
Click here to learn about the different types of data sources that can be connected to Loop.
Analytics – Provides demographic and behavioral insights on devices from connected sources, leveraging Loop’s data enrichment.
Click here to learn about Loop analytic capabilities.
Third-Party Data
Planner – Build segments entirely from third-party data, using Loop’s database or partner datasets.
Keywords – Create niche audience segments based on keyword matches.
Geographics – Build audiences based on device geolocation data.
Top Bar Functions
Workspace Selector – Switch between different workspaces if applicable.
Account Settings – Manage user preferences and security settings.
Notifications Center – Stay informed about platform updates and changes