Why Did My Audience Activation Fail?
When you activate an audience from Loop to a platform like Meta, Google, or TikTok, Loop works in the background to license your segment to that platform.
If the activation fails, you’ll see an error message in the segment details. This guide explains what each error means and what steps you can take to fix it.
1. Account Issues
Includes: missing permissions, invalid seat ID, authentication problems
What this means
The platform account (also known as a “seat”) you’re using is either:
Not authorized to license audiences,
Invalid or misconfigured, or
Disconnected due to expired credentials or tokens.
What you can do
Check that the seat is still valid and has the right permissions on the platform (e.g., Meta Business Manager, Google Ads).
Reconnect the seat if needed.
If the issue persists, contact your account manager.
2. Max Audiences Created
Platform: Meta
What this means
The destination account has reached the limit of 500 imported audiences.
What you can do
Go to Meta Business Manager.
Delete unused audiences to free up space.
Retry the activation in Loop after making room.
3. Terms Not Accepted
Platform: Meta
What this means
Some platforms require that you accept their custom audience terms before you can license audiences.
What you can do
Go to Meta Business Manager.
Accept any pending agreements related to audience use.
Retry the activation after accepting the terms.
4. Request Formatting Error
What this means
The request sent to the destination platform is invalid — either due to a formatting error or an issue with your license pricing configuration.
What you can do
Contact your account manager for help.
5. Customer Match Eligibility
Platforms: Google Ads, DV360
What this means
Your account doesn’t meet Google’s requirements for using Customer Match audiences.
What you can do
Review Google’s Customer Match policies and contact your Google point of contact if needed
6. Unclassified Error
Platforms: All
What this means
An unexpected error occurred and we couldn’t identify the cause.
What you can do
Try again in a few minutes.
If the problem continues, contact your account manager and include any visible error messages.