Welcome to our first update of the year! We are kicking off 2026 with a focus on transparency and precision. This month, we’re introducing powerful tools to analyze audience overlap, real-time insights for location targeting, and a major cleanup of our data taxonomy to make your planning faster and more intuitive.
What’s New?
1. The New Audience Overlap Tool
Stop guessing about audience duplication. We’ve introduced a dedicated Overlap Analysis tool that allows you to compare a Reference Audience (or Plan) against up to 4 other segments simultaneously.
Deep Insights: Instantly visualize the percentage and volume of unique devices shared between groups.
Flexible Access: Access the tool directly where you work—via the Analytics tab, the Segments library action menu, or directly from your Saved Plannings.
Strategic Value: Use this to prevent budget waste by excluding duplicate users or to identify strategic synergies between different datasets.
2. Geographic Audience Descriptions
You can now see retrieve the composition used for the creation of geographic audiences. Just go to Segments > Details and find the composition. Cloning of geo audiences coming soon.
3. Major Taxonomy Restructuring
Finding the right segment just got significantly easier. We have overhauled our audience taxonomy to align with global market standards and reduce clutter.
Simplified Navigation: We’ve consolidated the top-level navigation from 12 categories down to just 5.
Intuitive Discovery: Categories have been renamed and reorganized to ensure that the segments you need are exactly where you expect them to be.
Benefit: A cleaner, faster browsing experience that helps you build complex audiences with fewer clicks.
4. Planner Cluster Descriptions
We’ve added clarity to the Planner cards. You will now see short, static descriptions within each cluster card.
These 2-sentence summaries define exactly what we mean by specific concepts (e.g., "High Income" or "Tech Enthusiasts"), eliminating ambiguity so you know exactly who you are targeting before you add them to your plan.