Setting up a TikTok Ads seat in Loop allows you to activate audience segments directly in TikTok’s advertising network. Follow this guide to configure your seat and complete the required authorization process.
How to Set Up a TikTok Ads Seat
Step 1: Create a New Seat
Go to Seats in the Loop platform.
Click Create New.
In "Seat Type" select "Advertiser" or "Publisher"
Select TikTok Ads as your platform.
Enter a seat name to help you identify this connection.
In the Seat ID field, enter your TikTok Business Center ID.
Click Create.
Step 2: Authorize the Seat in TikTok Business Center
⚠ Important: The user completing this process must be an admin of the TikTok Business Center account. Without authorization, Loop will not be able to push audience segments to TikTok Ads.
Once the seat is created in Loop, it will initially be in “Requires Authorization” status. To complete the authorization:
In Loop, locate your newly created TikTok Ads seat.
Click the TikTok button next to the seat.
Click "Requires authorization" to be redirected to TikTok Business Center
You will be redirected to the TikTok login and authorization page.
Log in with a TikTok Business Center account that has admin privileges.
Review the access permissions and click Confirm to link the account with Loop.
Make sure to approve the permissions request prior to activate segments in TikTok Ads
You will see a success message, confirming that your seat is now authorized and ready for activation.