Enriched Segments
Learn how to build enriched segments to maximize your campaigns' reach.
What are Enriched Segments?Enrich your first‑party data with lookalike, cross‑device, or mix & match to find better audiences.
Create a Lookalike Segment from a SeedReach more users like your top customers by creating lookalike segments from your seed audience.
Create a Cross-Device SegmentReach the same users on all their devices by transforming any segment into a cross device segment.
Build Mix and Match SegmentsCombine your first‑party segments with third‑party data for broader or more precise targeting.