First‑party data is key for any goal‑oriented marketing campaign because it reveals the specific interests and characteristics of your leads or customers. By expanding that data with Loop’s algorithms and vast third‑party partnerships, you can tap into broader, higher‑impact audiences. Enriched segments combine your own records with external sources, enabling you to reach more people who share traits with your best customers.
What Are Enriched Segments
Enriched segments are your first‑party audiences amplified with additional insights from Loop’s network of data providers. These insights can include behavioral patterns, demographic data, or device information, helping you discover new prospects or re‑engage existing ones more effectively.
Why Use Enriched Segments
• Find more leads who resemble your top converters
• Deliver messages across all devices a customer uses
• Combine your data with Loop’s partner taxonomies for added depth
Three Methods to Enrich Data
Lookalike
Use a seed segment—such as your high‑value customers—to find people with similar attributes and interests. This approach broadens your reach by identifying fresh prospects who likely share buying patterns or engagement behaviors.
Cross‑Device
Identify all devices linked to the same individuals in your seed data. This method ensures your message reaches users whether they’re on a smartphone, tablet, or desktop, boosting the impact of your campaigns.
Mix & Match
Combine your first‑party data with Loop’s third‑party taxonomies. If you know which traits matter most—like household income, intent signals, or hobbies—you can mix those attributes with your existing segments for deeper customization.
By using these three enrichment techniques, you’ll reach both current and potential customers with greater precision, transforming raw first‑party data into full‑fledged, high‑performing audiences.