Three big updates just dropped for easier login, smoother workflows, and new ways to activate panel data.
Lion Login (Publicis SSO)
Publicis Groupe users can now log in instantly using SSO.
Just head to the usual login page, and if your domain is part of Publicis Groupe, Loop will detect it and guide you through Lion Login.
Note: Only @publicisgroupe domains are supported. Other Publicis agency emails (like @publicismedia, @epsilon) are not.
→Learn more about our log in workflows here.
Streamlined Source Creation
A cleaner, more intuitive way to add data sources.
We’ve rethought the flow:
Step 1: Tell us what you want to do.
Step 2: Pick your specific use case.
No more clunky modals—everything’s now integrated in one smooth process.
And that’s not all! More fixes & improvements include:
No more overflowing tables when uploading files.
Easier file uploads with clearer errors and simpler parsing.
Skip extra work: exclude unnecessary columns right in the UI.
Get quick feedback: row counts + easy access to updated docs.
All previous source types still supported – nothing lost, just better.
→Learn more about our sources here.
Imported Panel (EU)
Import and activate audiences from data panels.
Starting with Hoda Wekosmos panel, available for Italy audiences only.
Available for selected clients in the EU.
Activate panel data like any other type of segment.
→Learn more about importing a data panel here.
Product Tours for First-Time Users
Get started faster with guided tours.
New users now see helpful product tours that walk through the basics of Loop.
Currently covered:
Creating a segment
Connecting a data source
Building third-party audiences in the Planner, Keywords, or Geolocation (radii)
Creating a new seat connection to a destination platform
More tours coming soon!
Minor bugs and fixes:
Fixed feature flag issues for users with Data In and Activation only segment types.
Removed the option to select empty segments in Retargetly and data partner taxonomies. Segments with 0 volume now show as non-selectable.